New ad campaign with Manoj Pahwa and Ratna Pathak
The new ad campaign by Goldmedal has an upper middle class family that consists of a couple, their son and daughter-in-law. Shot entirely in their homes, the ads showcase the “amazing” part of using Goldmedal products in daily life.
Whether it is the ultra flat and slim Air switches, the Wave switch that can be operated by simply waving one’s hand in front of it, the fire resistant Goldmedal FR wires, the modular emergency light, and so on – each ad is engaging due to the banter between these two couples.
The ads are helmed by industry veterans Ratna Pathak and Manoj Pahwa. They are ably supported by Venus Singh and Karan Jotwani. Light and humorous, the ads are now playing on television, theaters, and various online channels.